<span data-metadata="">Reducing merchant churn by building a value dashboard to prove ROI
Agreement with the statement: ‘Fivestars helps my business make more money’ is the strongest driver of higher NPS but Fivestars lacked merchant accessible tools to prove this ROI.
The objective of this project was to build value communication cards into the merchant dashboard with an emphasis on empowering merchants to “turn the dials” on their own loyalty and marketing program.
Full case study coming soon.
ROLE
Lead Product Designer
User Research, Card sorting, UX/UI Design, Information Architecture, Design Systems, Prototyping